Lori
Krueger
Associate Partner & Executive Coach
Lori is a Canadian-born, midwest dweller with the vision to encourage, equip and empower humans across the globe. For over a decade, she has worked with professional athletes, leaders, and entrepreneurs to expand what they believed possible.
She is a graduate of the Meta Performance™ Institute, holds a master’s degree in Kinesiology from Kansas State, and is a proud alum of Indiana Wesleyan University and its women’s soccer program.
She enjoys the outdoor life, cream with a dash of coffee, and watching sports. Lori and her rockstar husband Matt live in Overland Park, KS, and are the proud parents of 2 amazing young adults, Mallory and Jake.

Sports Leadership
Elite Athletes
Explorer of human potential
Meta Performance™ Certified Coach
PSCA Board Member
IWU Alumni Board Member
Chaplain for the US Women’s National Team & KC Current
After the short time Lori has coached me she has made me realize no dream is too big. For me the most important part of coaching has been accountability. I have found a lot of times I may commit to something for myself but not follow through and Lori has been phenomenal about gently reminding me that my word is my integrity. I would say that if anyone feels “stuck” in their career or life, coaching is a great way to evaluate the ways you can get out of your own way. Sometimes we just need someone to listen, ask the right questions and genuinely care.
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